{"id":76,"date":"2021-06-03T14:57:03","date_gmt":"2021-06-03T14:57:03","guid":{"rendered":"http:\/\/libapps.libraries.uc.edu\/exhibits\/williammorris\/?page_id=76"},"modified":"2021-06-04T14:45:13","modified_gmt":"2021-06-04T14:45:13","slug":"elbert-hubbard","status":"publish","type":"page","link":"https:\/\/libapps.libraries.uc.edu\/exhibits\/williammorris\/influence-in-private-press\/elbert-hubbard\/","title":{"rendered":"Elbert Hubbard"},"content":{"rendered":"\n

Elbert Hubbard was born on June 19, 1856 in Bloomington, Illinois and grew up in Hudson (Illinois).  He founded Roycroft, an Arts and Crafts collaborative in East Aurora, New York in 1895. This endeavor grew from The Roycrofters, or the Roycroft Press, which was inspired by Morris\u2019s Kelmscott Press. Hubbard published two magazines in East Aurora and oversaw the production of books, bindings, furniture, and leather and copper goods.<\/p>\n\n\n\n

Elbert Hubbard developed a very personal ideology and endorsed everything from a Morris-esque socialist platform to a defense of free-market capitalism. <\/p>\n\n\n\n

His printing aesthetic is different from Morris\u2019s but it is clear that he shared his sensibilities about work, stating: \u201cThe menial is a man who is disloyal to his work. All useful service is raised to the plane of art – When love for the task \u2013 Loyalty \u2013 is fused with the effort.\u201d  Hubbard clearly had a great deal of respect for Morris, and he makes reference to his wares as he sets the first scene of the play Justinian and Theodora<\/em> in the grand court room of the emperor Justin: \u201cThe apartment seemingly designed and fitted out by William Morris and Alma-Tameda.\u201d <\/p>\n\n\n\n

Hubbard, known as \u201cFra Elbertus\u201d by his fellow Roycrofters, died in the sinking of the Lusitania<\/em> by a German submarine in 1915.<\/p>\n\n\n\n