{"id":3865,"date":"2010-12-08T13:40:09","date_gmt":"2010-12-08T17:40:09","guid":{"rendered":"http:\/\/www.libraries.uc.edu\/liblog\/?p=3865"},"modified":"2010-12-21T17:31:55","modified_gmt":"2010-12-21T21:31:55","slug":"uc-libraries-add-simplymap-to-database-collection","status":"publish","type":"post","link":"https:\/\/libapps.libraries.uc.edu\/liblog\/2010\/12\/uc-libraries-add-simplymap-to-database-collection\/","title":{"rendered":"UC Libraries Add SimplyMap to Database Collection"},"content":{"rendered":"<p><a href=\"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-content\/uploads\/2010\/10\/USMap.bmp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3869\" style=\"margin: 2px;\" src=\"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-content\/uploads\/2010\/10\/USMap.bmp\" alt=\"US Map\" width=\"108\" height=\"82\" \/><\/a>Education, human services and business researchers will love &#8220;SimplyMap&#8217;s&#8221; interactive interface and ability to create custom maps for a wide range of census, market, and consumer variables.<\/p>\n<p><!--more--> Accessible through UC Libraries <a href=\"http:\/\/www.libraries.uc.edu\/research\/articles\/ar_all.php\" target=\"_self\">A to Z List of Databases<\/a>, SimplyMap allows the researcher to create custom maps based on variables like income, education, quality of life, market segments, consumer goods, health characteristics, ancestry\u00a0and more!\u00a0 You can also use <a href=\"http:\/\/proxy.libraries.uc.edu\/login?url=http:\/\/simplymap.com\/index.php\" target=\"_blank\">SimplyMap<\/a> to create exportable custom reports in Word and\u00a0Excel.\u00a0SimplyMap uses Mediamark Research\u2019s (MRI\u00a9) Survey of the American Consumer to produce local estimates of usage and consumption for thousands of specific and detailed products and services. It uses Points-of-Interest (POI) data, PRIZM\u2122 from Nielson Claritas data that defines every U.S. Household in terms of 66 demographic and behavior types, and Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America&#8217;s 210 media markets.<\/p>\n<p>Before using SimplyMap, you will need to register by creating a login ID and password.\u00a0 Go to <a href=\"http:\/\/proxy.libraries.uc.edu\/login?url=http:\/\/simplymap.com\/index.php\" target=\"_blank\">SimplyMap <\/a>to create your own custom demographic maps and reports!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Education, human services and business researchers will love &#8220;SimplyMap&#8217;s&#8221; interactive interface and ability to create custom maps for a wide range of census, market, and consumer variables.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,13],"tags":[24],"class_list":["post-3865","post","type-post","status-publish","format-standard","hentry","category-cech","category-uclibraries","tag-research"],"_links":{"self":[{"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/posts\/3865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/comments?post=3865"}],"version-history":[{"count":0,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/posts\/3865\/revisions"}],"wp:attachment":[{"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/media?parent=3865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/categories?post=3865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/tags?post=3865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}