{"id":53710,"date":"2026-04-23T08:55:38","date_gmt":"2026-04-23T12:55:38","guid":{"rendered":"https:\/\/libapps.libraries.uc.edu\/liblog\/?p=53710"},"modified":"2026-04-23T15:10:53","modified_gmt":"2026-04-23T19:10:53","slug":"smoke-gets-in-your-eyes-exhibition-university-of-cincinnati-health-sciences-library","status":"publish","type":"post","link":"https:\/\/libapps.libraries.uc.edu\/liblog\/2026\/04\/smoke-gets-in-your-eyes-exhibition-university-of-cincinnati-health-sciences-library\/","title":{"rendered":"SMOKE GETS IN YOUR EYES Exhibition–University of Cincinnati Health Sciences Library"},"content":{"rendered":"\n

A visiting psychiatrist alumni of the University of Cincinnati College of Medicine recently remarked,<\/p>\n\n\n\n

\n

cigarette advertisements associate smoking with positive emotional, social, and personal benefits rather than the physical act of smoking itself. The ads target specific psychological needs, such as the desire for independence, peer acceptance, social status, and stress relief.  The advertisements exploit the emotional vulnerabilities in adolescents and adults.<\/p>\n<\/blockquote>\n\n\n\n

This psychological phenomenon is illustrated by the SMOKE GETS IN YOUR EYES Exhibition<\/strong> on display on the E level of the University of Cincinnati Donald C. Harrison Health Sciences Library<\/a>. Advertising increases brand recognition by creating emotional connections, making commodities well-known in a consumer\u2019s mind before and when they are ready to purchase a product. Advertisements use targeted messaging that will reach specific audiences through consistency and memorable images. They employ emotional impressions which negate reliance on logical persuasion.<\/p>\n\n\n\n\n\n\n\n

\"BENSON
BENSON & HEDGES 100s Deluxe Ultra Lights  PARK AVENUE–NEW YORK. For people who like to smoke\u2026BENSON & HEDGES because quality matters.  6 mg “tar”, 0.6 mg nicotine average per cigarette by Federal Trade Commission method. SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy. Philip Morris, Inc.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"PARLIAMENT
PARLIAMENT Lights, RECESSED FILTER, LOW TAR–LOW NICOTINE. THE PERFECT RECESS. Re-cess (Webster): A break from activity for rest or relaxation. Recess (Parliament): A unique filter for extra-smooth taste and low tar enjoyment. 12 mg. “tar”, 0.8 mg. nicotine average per cigarette, Federal Trade Commission Report February 1985. SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks To Your Heath. Philip Morris, Inc.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"Come
Come to Marlboro Country. Marlboro Red or Longhorn 100’s–you get a lot to like. 16 mg. “tar”, 1.0 mg. nicotine average per cigarette, Federal Trade Commission Report, February 1985. SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health. Philip Morris, Inc.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"BENSON
BENSON & HEDGES 100s Deluxe Ultra Lights  PARK AVENUE–NEW YORK. For people who like to smoke….BENSON & HEDGES because quality matters. Regular and Menthol. 6 mg “tar”, 0.6 mg nicotine average per cigarette, Federal Trade Commission Report, February 1985.  SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight. R.J. Reynolds Tobacco Co.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"PALL
PALL MALL FILTERS. The taste breaks through. KINGS & 100’s. PALL MALL FILTERS. 16 mg. “tar”, 1.2 mg. nicotine average per cigarette by Federal Trade Commission method. SURGEON GENERAL’S WARNING: Smoking By Pregnant Women May Result in Fetal Injury, Premature Birth, And Low Birth Weight. The American Tobacco, Co.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"NEW
NEW VIRGINIA SLIMS ULTRA LIGHTS. The lightest style of Slims. Only 6mg. tar. 6. mg. “tar”, 0.5 mg. nicotine average per cigarette by Federal Trade Commission method. SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health. Philip Morris, Inc.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"Smooth
Smooth character. CAMEL  FILTERS  SMOOTH TURKISH & DOMESTIC BLEND. 16 mg. “tar”, 1.0 mg. nicotine average per cigarette by Federal Trade Commission method. SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health. R.J. Reynolds Tobacco Co.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"Marlboro.
Marlboro. A good smoke at the end of a long workin’ day. Lights Kings & 100’s Soft 10 mg. “tar”, 0.7 mg. nicotine; Kings & 100’s & Menthol 16 mg. “tar”, 1.0 mg. nicotine average per cigarette Federal Trade Commission Report, February 1985; Lights 100’s Box 11 mg. “tar”, 0.8 mg. nicotine average per cigarette by Federal Trade Commission method. SURGEON GENERAL’S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health. Philip Morris, Inc.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"REAL
REAL PEOPLE. REAL TASTE. Winston AMERICA’S BEST. 16 mg. “tar”, 1.2 mg. nicotine average per cigarette by Federal Trade Commission method. SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy. R.J. Reynolds Tobacco Co.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\"VIRGINIA
VIRGINIA SLIMS Lights Menthol, VIRGINIA SLIMS Lights. Dear Reader: Can you please help the very puzzled men of Collinsville find their smoking wives? You’ve come a long way, baby. Fashions: Victor Edelstein. 8 mg. “tar”, 0.6 mg. nicotine average per cigarette, Federal Trade Commission Report February 1985. SURGEON GENERAL’S WARNING: Cigarette Smoke Contains Carbon Monoxide. Philip Morris, Inc.<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n
\"Ahron<\/figure>\n\n\n\n

These advertisements are held by the Henry R. Winkler Center for the History of the Health Professions<\/a> in the Ahron Leichtman Papers<\/em> (February 21, 1943 – October 12, 2018). From Amberley Village in Cincinnati, Ohio, Leichtman led a national and regional quest to ban public smoking in the United States. During the 1980s and 1990s he founded several organizations to carryout anti-public smoking initiatives, such as Citizens Against Tobacco Smoke (CATS), which was later renamed Citizens for a Tobacco-Free Society (CATS). Leichtman organized a coalition of over 90 nonsmoker\u2019s rights, anti-smoking and environmental health groups to provide grassroots support for the national campaign to ban airline smoking. He created the Smokefree Skies Campaign which led to the ban of smoking on all United States airline flights.<\/p>\n\n\n

\n
\"Ahron<\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n

\n
\"News<\/figure>\n<\/div>\n\n\n

Leichtman developed promotional materials that encouraged the news media to cover the health, safety, legal and economic issues involved with airline smoking. He participated in numerous television network, nationally syndicated and radio interview programs about airline smoking, serving as the primary advocate for a total smoking ban on commercial airline flights. Leichtman gave testimony before five United States Congressional Subcommittees on topics related to smoking, health, and the tobacco industry, leading to a national airline smoking ban on February 25, 1990.<\/p>\n\n\n\n

Leichtman\u2019s campaign against public smoking covered the full scope of health and social ramifications. His archive holds a significant collection of cigarette industry advertisements published in magazines and newspapers during 1966 \u2013 1999. These provocative cigarette advertisements form the 98 images in the SMOKE GETS IN YOUR EYES<\/strong> exhibition. The advertisements are targeted towards English and Spanish-speaking adult and teenage smokers in the United States. Leichtman\u2019s archives contain materials about anti-smoking, smoking advocacy, lawsuits, smoking in the work-place, cigarette industry publications and documents about smoking and the Cincinnati Reds baseball team.<\/p>\n\n\n\n

SMOKE GETS IN YOUR EYES<\/strong> (Spring 2026\u2014Autumn 2026).  Exhibition images are accessible at Ahron Leichtman Papers, Cigarette Industry Advertisements, and Anti-Smoking Advocacy on JSTOR<\/a>.<\/p>\n\n\n\n

The Henry R. Winkler Center for the History of the Health Professions is grateful to the following individuals for their work and assistance in promoting the SMOKE GETS IN YOUR EYES<\/strong> exhibition, Lunch & Learn and digital collection: Fred Anderson, Dean Bachelder, Peter Bronson, Sean Crowe, Carly Fledderjohann, Sidney Gao, Reece Guthier, Braedon Hardesty, Dan Hurley, Don Jason, Peter Lenz, Danny Lovell, Marlene \u201cPenny\u201d Manes, David Mann, Melissa Cox Norris, Melissa Previtera, Sharon Purtee, Debbie Reichler, Rachel Rembold, Sami Scheck, Todd Schutter, Luke Schweitzer, James Van Mil, Gerry Wagner, Lynn Warner, and Nathan Wysinski.<\/p>\n","protected":false},"excerpt":{"rendered":"

A visiting psychiatrist alumni of the University of Cincinnati College of Medicine recently remarked, cigarette advertisements associate smoking with positive emotional, social, and personal benefits rather than the physical act of smoking itself. The ads target specific psychological needs, such … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":464,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68,73,600,31],"tags":[2925,2923,2404,2437,2926,2435,2434,2918,2930,2932,2895,105,2904,2896,2905,2928,2908,2894,2488,2910,2893,2907,2915,2446,2913,2901,2920,2912,2899,2929,2931,2898,2897,2917,2909,2890,2889,2911,2922,2921,2903,2902,2892,2900,2906,2449,2924,2927,2891,822,2914,2916],"class_list":["post-53710","post","type-post","status-publish","format-standard","hentry","category-digital-collections","category-hsl-libnews","category-special-collections-2","category-uc","tag-advertising-industry","tag-airline-industry","tag-archives","tag-benson-hedges","tag-cigarette-advertising","tag-citizens-against-tobacco-smoke","tag-citizens-for-a-tobacco-free-society","tag-cnn","tag-dan-hurley","tag-david-mann","tag-emphysema","tag-exhibition","tag-federal-trade-commission","tag-fetal-injury","tag-filter","tag-fred-anderson","tag-health-risks","tag-heart-diesease","tag-joe-camel","tag-low-birth-weight","tag-lung-cancer","tag-marlboro","tag-marlboro-man","tag-menthol","tag-new-virginia-slims","tag-nicotine","tag-nonsmokers-rights","tag-pall-mall","tag-parliament-lights","tag-peter-bronson","tag-peter-lenz","tag-philip-morris-inc","tag-pregnancy","tag-pregnancy-complications","tag-premature-birth","tag-psychiatry","tag-psychology","tag-r-j-reynolds-tobacco-co","tag-smokefree-skies-campaign","tag-smokers-rights","tag-smoking","tag-smoking-cessation","tag-surgeon-generals-warning","tag-tar","tag-taste","tag-tobacco","tag-united-news-syndicate","tag-united-states-congress","tag-university-of-cincinnati-alumni","tag-university-of-cincinnati-college-of-medicine","tag-virginia-slims","tag-winston"],"_links":{"self":[{"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/posts\/53710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/users\/464"}],"replies":[{"embeddable":true,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/comments?post=53710"}],"version-history":[{"count":8,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/posts\/53710\/revisions"}],"predecessor-version":[{"id":53735,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/posts\/53710\/revisions\/53735"}],"wp:attachment":[{"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/media?parent=53710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/categories?post=53710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libapps.libraries.uc.edu\/liblog\/wp-json\/wp\/v2\/tags?post=53710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}