Tag Archives: Joe Camel

SMOKE GETS IN YOUR EYES Exhibition–University of Cincinnati Health Sciences Library

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A visiting psychiatrist alumni of the University of Cincinnati College of Medicine recently remarked,

cigarette advertisements associate smoking with positive emotional, social, and personal benefits rather than the physical act of smoking itself. The ads target specific psychological needs, such as the desire for independence, peer acceptance, social status, and stress relief.  The advertisements exploit the emotional vulnerabilities in adolescents and adults.

This psychological phenomenon is illustrated by the SMOKE GETS IN YOUR EYES Exhibition on display on the E level of the University of Cincinnati Donald C. Harrison Health Sciences Library. Advertising increases brand recognition by creating emotional connections, making commodities well-known in a consumer’s mind before and when they are ready to purchase a product. Advertisements use targeted messaging that will reach specific audiences through consistency and memorable images. They employ emotional impressions which negate reliance on logical persuasion.

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UC Graduate a notable leader in the United States anti-smoking movement

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UC Graduate a notable leader in the United States anti-smoking movement

Ahron Leichtman (February 21, 1943 – October 12, 2018) was a national and regional leader in the quest to ban public smoking in the United States. He graduated in 1964 from the University of Cincinnati, with a Bachelor of Arts in political science, and earned a creative writing certificate from the University of California, Los Angeles in 1971.

UC Graduate a notable leader in the United States anti-smoking movement
UC Graduate a notable leader in the United States anti-smoking movement
UC Graduate a notable leader in the United States anti-smoking movement
UC Graduate a notable leader in the United States anti-smoking movement

During the 1980s and 1990s he founded multiple organizations to carry out anti-smoking initiatives. He established and led Citizens Against Tobacco Smoke (CATS), which was later renamed Citizens for a Tobacco-Free Society (CATS). Leichtman organized a coalition of over 90 nonsmoker’s rights, anti-smoking and environmental health groups to provide tireless grassroots support for the national campaign to ban airline smoking.

He created the Smoke-free Skies Campaign that led to the ban of smoking on all U.S. airline flights. Leichtman developed promotional materials to encourage the news media to cover the health, safety, legal and economic issues involved with airline smoking. He participated in numerous television network, nationally syndicated and radio interview programs about airline smoking, serving as the primary advocate for a total smoking ban on commercial airline flights.

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